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01/ Introduction

<ip_outfittire-h2>Designed for the Freedom to Walk<ip_outfittire-h2>

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<ip_outfittire-para>Outfittire is a mock-up concept we created to showcase a branded e-commerce store. Outfittire focuses on a premium product line of casuals, sports and sneakers meant for individuals that wants a balance of functionality and style.<ip_outfittire-para>

Our Role

<ip_outfittire-para>Web Design<ip_outfittire-para>

<ip_outfittire-para>E-Commerce<ip_outfittire-para>

<ip_outfittire-para>The digital-first e-commerce brand store aims to be able to connect to their audiences through a cohesive and strong digital branding while ensuring that their online shopping experience is optimised to customers satisfaction.<ip_outfittire-para>

02/ Process

The Creative Challenge

<ip_outfittire-para>The Outfittire concept was created to illustrate modern day digitisation challenges, where e-commerce platforms need to be "reinforced" for conversions. The platform needs to showcaes its unique branding while ensuring that their back-end system can facilitate all their operations digitally.<ip_outfittire-para>

Analysis

<ip_outfittire-para>i. The brand needed to utilise a bespoke design strategy to illustrate its upmarket branding<ip_outfittire-para>

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<ip_outfittire-para>ii. Easy-to-use user-interface (UI) coupled with an efficient backend commerce system.<ip_outfittire-para>

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<ip_outfittire-para>iii. Loyalty programs that can be leveraged on to improve customer relationship management (CRM)<ip_outfittire-para>

Strategy & Approach

<ip_outfittire-para>The brand needed a bespoke design layout that is tailored to showcase its unique selling proposition. The team worked on a mobile-first design approach to create the entire shopping experience before creating an efficient backend system that can meet its operational demand.<ip_outfittire-para>

A New Tale For Every Shoe

03/ Outcome

The Result

<ip_outfittire-para>The final result is a light-weight e-commerce platform that features a luxurious yet welcoming design that reflects the brand's unique identity. The simple and clean UI helps to maximize online conversions. <ip_outfittire-para>

Design

<ip_outfittire-para>Luxuriously Sleek<ip_outfittire-para>
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<ip_outfittire-para>Using a white and black colour base, the primary colours help promote high legibility while maintaining its classy, clean outlook.<ip_outfittire-para>

Responsive Design

<ip_outfittire-para>A mobile and tablet responsive design that caters to shoppers who are browsing on-the-go.<ip_outfittire-para>

Contact

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