<ip_spen-para>The Singapore Positive Education Network (SPEN) is a group of educators, parents, researchers, and other community members committed to advancing the cause of positive education. <ip_spen-para>
<ip_spen-para>SPEN upholds the importance of applying the principles of positive psychology in school settings to foster students’ character, well-being and flourishing. Its key goals include supporting collaboration, sharing effective practices and fostering learning to advance positive education in Singapore and beyond.<ip_spen-para>
<ip_spen-para>Singapore Positive Education Network wanted to build an online presence and grow its influence through the web and social channels. The website will be housing articles, researches, newsletters, videos and events about positive education, and audiences can subscribe to their emailing list to get the latest updates from SPEN. <ip_spen-para>
<ip_spen-para>i. The need for a strong web presence that communicates their mission and values, and a digital channel to connect like-minded individuals.<ip_spen-para>
<ip_spen-para>ii. A customised CMS to house their wide range of content type.<ip_spen-para>
<ip_spen-para>iii. A back-end operational plan to facilitate email marketing and content repurposing on social channels.<ip_spen-para>
<ip_spen-para>We first discussed about the target audience of the site and the brand message that SPEN wants to convey. We then conducted an audience research before proposing a user journey and experience that best meets the demand of the intended audience.<ip_spen-para>
<ip_spen-para>The final result was a content-focused website that embodied the vibrancy and positivity of the positive education. The site features a variety of content types and cateogories that targets and speaks out to a range of audiences, from educators, to parents, to positive education practitioners. Keen audiences can also sign up to their emailing list to receive latest updates from SPEN.<ip_spen-para>
<ip_spen-para>We created a clutter-free layout focusing on ease of navigation, a departure from the conventional education sites. By using a variety of radiant and vibrant imagery coupled with its brand colours, it echoes SPEN's brand identity throughout the site.<ip_spen-para>
<ip_spen-para>A mobile and tablet responsive design that allow audiences to read SPEN's content from all devices.<ip_spen-para>
Whatever your challenges may be, we look forward to hearing from you.
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