02/ Process
The Creative Challenge
<ip_spen-para>Singapore Positive Education Network wanted to build an online presence and grow its influence through the web and social channels. The website will be housing articles, researches, newsletters, videos and events about positive education, and audiences can subscribe to their emailing list to get the latest updates from SPEN. <ip_spen-para>
Analysis
<ip_spen-para>i. The need for a strong web presence that communicates their mission and values, and a digital channel to connect like-minded individuals.<ip_spen-para>
<ip_spen-para>ii. A customised CMS to house their wide range of content type.<ip_spen-para>
<ip_spen-para>iii. A back-end operational plan to facilitate email marketing and content repurposing on social channels.<ip_spen-para>
Strategy & Approach
<ip_spen-para>We first discussed about the target audience of the site and the brand message that SPEN wants to convey. We then conducted an audience research before proposing a user journey and experience that best meets the demand of the intended audience.<ip_spen-para>
“Ubuntu”, with all its cultural connotations of living well and living positively is for me, a mantra for Positive Education, and all that we seek to do at SPEN.
03/ Outcome
The Result
<ip_spen-para>The final result was a content-focused website that embodied the vibrancy and positivity of the positive education. The site features a variety of content types and cateogories that targets and speaks out to a range of audiences, from educators, to parents, to positive education practitioners. Keen audiences can also sign up to their emailing list to receive latest updates from SPEN.<ip_spen-para>
Design
<ip_spen-para>We created a clutter-free layout focusing on ease of navigation, a departure from the conventional education sites. By using a variety of radiant and vibrant imagery coupled with its brand colours, it echoes SPEN's brand identity throughout the site.<ip_spen-para>
Responsive Design
<ip_spen-para>A mobile and tablet responsive design that allow audiences to read SPEN's content from all devices.<ip_spen-para>
Contact
Facing similar or unique digital challenges?
Whatever your challenges may be, we look forward to hearing from you.
Other Projects
SGQuakerChef is an annual brand contest held by Quaker to invite the community to put forth their most creative and delicious Quaker recipes.
Web Design, Contest Planning, Contest Management
Pyro is a hypothetical modernistic restaurant that marries the greatness of Western and Japanese cuisines.
Web Design, Branding
The Outfittire concept was created to illustrate modern-day digitisation challenges, where e-commerce platforms need to be "reinforced" for conversions. Outfittire focuses on a premium product line of casuals, sports, and sneakers meant for individuals that want a balance of functionality and style.
Web Design, E-commerce
